- Interpret current trends, key issues, and new competencies in the meetings industry.
- Recognize knowledge management concepts and their role in meetings and programs.
- Evaluate challenges, strategies, and innovations in exhibition management.
- Demonstrate the power of business partner selection and relationship management.
- Highlight key tactics and components involved during successful negotiation.
- Compare international site selection processes, special considerations, and cultural differences.
It was an exciting learning opportunity!
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