December 2012

 

 I just returned from the last of 4 courses in The Business of Meetings Certificate Program sponsored by the America Association of Association Executives (ASAE).  The course I attended in Washington D.C. focused on strategic planning and marketing.  The course was designed to help me

1. Recognize the value of strategic thinking and the impact that it can have on the organization;
2. Identify various models and components of a strategic plan;
3. Leverage branding concepts, principles, and purposes;
4. Distinguish marketing roles, skills, and responsibilities to increase attendance and experience;
5. Discuss various sponsorship sales opportuinities, strategies, and points of view;
6. Articulate a global vision for the future while establishing a planning process;
7. Develop and implement a creative marketing plan to support positioning and branding.

While participating in this fabulous course, I also had the opportunity to work with members in other associations.  This sharing opportunity was invigorating and fun!